Easy Mode
A picture paints a thousand words, so easy-to-understand screen icons are used to help you control the settings of your Cyber-shot. But for even greater simplicity, switch to Easy Mode and the camera will do all the thinking for you, and can even display just the bare essentials like remaining shots and battery life.
Touch screen simplicity
Shoot and share with greater ease than ever. With One Touch Thinking, simple onscreen graphics displayed on your clear, touch screen LCD will guide you easily to the best settings for the shooting environment.
One Touch Thinking is available on the T Series
Full High Definition 1080
Photos are meant to be shared. Now, with Full HD 1080 output, its easier than ever to show off your holiday shots or create an entertaining slideshow of party photos. Using an optional cable, just plug your Cyber-shot into any High Definition TV for crystal clear, vivid images that everyone can enjoy together.
Music Slideshow
Choose a music track, choose a presentation style, then sit back and relive your memories using Music Slideshow. It adds a whole new dimension to sharing your favourite shots.
Double Anti-blur Technology
Sony's Double Anti-Blur combines two key technologies, High Sensitivity and Optical Steadyshot, to significantly reduce motion blurs and allow you to capture sharp images in any situation.
BIONZ Image Processing Engine
The BIONZ Image Processing Engine suppresses colour and luminance noise, giving you enhanced colour reproduction, rich tonal graduations and an amazing clarity of detail that captures the instant the way it was meant to be.
Intelligent Scene Recognition
Let the camera detect between the different types of scenes, automatically selecting the optimum settings for each situation. With this mode, shooting in varied situation is a breeze.
Clear Photo LCD Plus
Gasp at your best moments when you view them on the crystalline clarity of the Clear Photo LCD Plus Display. It features a special, multi-layered coating that reduces reflection and increases contrast, so pictures can be previewed and framed in superb detail, even under extra bright or dark lighting conditions.
Scene Selection
Each of the Scene Selection mode has pre-set settings that allow you to select the optimal configurations for your image with just a touch of your finger. So no matter what the shooting condition, just switch to the most suitable mode and start snapping.
12.1 Mega Pixels
With 12.1 Mega Pixels, your picture offer amazing sharpness and clarity. Crop any part of an image that captured your imagination, its pin-sharp clarity will remain breathtaking. Should you require a larger print, the high resolution keeps quality impressively high.
| Autofocus | Yes |
| Digital Zoom (x) | 8 |
| Dimensions (mm) Depth | 15 |
| Dimensions (mm) Height | 57.2 |
| Dimensions (mm) Width | 93.6 |
| Effective Pixel Count (megapixels) | 12.1 |
| Image Stabiliser | Yes |
| Inbuilt Flash | Yes |
| Inbuilt Screen Size (Inches) | 3 |
| Max Horizontal Resolution (pixels) | 4000 |
| Max Vertical Resolution (pixels) | 3000 |
| Memory Card Type(s) | Memory Stick Duo/Memory Stick Pro Duo/Memory Stick Pro Duo High Speed\Memory Stick Pro-HG Duo |
| Movie Function | Yes |
| On-Board Memory (MB) | 11 |
| Optical Zoom (x) | 4 |
| Optical Zoom Max Range (mm) - 35mm Equivalent | 140 |
| Optical Zoom Min Range (mm) - 35mm Equivalent | 35 |
| PictBridge Compatible | Yes |
| Total Pixel Count (megapixels) | 12.4 |
| USB Connectivity | Yes |
| Weight (grams) | 128 |
Canon PowerShot SX40HS 12MP Digital Still Camera (Black) $517.00 (AUD) 12MP digital still camera with 35x optical zoom, DiG!C 5 processor, Full HD Movies, 2.7" LCD | Canon G12 10MP Digital Still Camera $557.00 (AUD) 10 MP Digital camera with HD Movie Recording, High Sensitivity System, 5x Optical Zoom, 28mm Wide Angle Lens, RAW Recording, Low Light Mode, Manual Control | Panasonic Lumix DMC-LX5-K 10MP Digital Still Camera $572.00 (AUD) 10MP digital still camera with 3.8x optical zoom, 24mm wide angle lens, intelligent resolution, HD movie, 3" LCD | Sony MSMT4GN 4GB Memory Stick PRO Duo $39.00 (AUD) 4GB Memory Stick PRO Duo MARK2 |
Nikon Coolpix S5100 12MP Digital Still Camera (Black) SRP $249 [Factory Scoop] $127.00 (AUD) 12MP digital still camera with 5x optical zoom, elegant slim design, excellent night shot features, superior high-speed response, HD movies, 2.7" LCD | Olympus SZ-10 14MP Digital Still Camera (Black) $197.00 (AUD) 14MP Digital Still Camera with 28mm wide angle lens, 18x optical zoom, HD movies, DIS, intelligent auto, 3" LCD | Canon G12 10MP Digital Still Camera $557.00 (AUD) 10 MP Digital camera with HD Movie Recording, High Sensitivity System, 5x Optical Zoom, 28mm Wide Angle Lens, RAW Recording, Low Light Mode, Manual Control | Olympus VR-310 14MP Digital Still Camera (Black) $134.00 (AUD) 14MP digital still camera with 10x super wide angle optical zoom, 720p HD Movie, DIS, Intelligent Auto, 3.0" LCD |






