Puchit is a struggling salesman who has finally hit rock-bottom; losing his job, his car and his girlfriend. It seems like a dream come true when a mysterious game show calls him, offering 13 secret challenges from his mobile phone with a cool $100 million on offer. Soon he discovers there's a catch. Each challenge becomes more intense and more morally questionable, but if he quits he loses everything. How far will he go to finish the brutal game of 13 challenges that will lead him on a path to a very shocking finale.