At the beginning of the Nineties something happened in Britain and it was great. The eighties had been crap. Crap politics and crap music. And then in 1990 there erupted a spirit of Euphoria, culminating a few years later in an explosion of creativity in British popular culture. In the mid-nineties, across the globe, music, art, fashion and film, if it was British, then it was cool. Liam and Noel Gallagher, Damon Albarn, Jarvis Cocker, Damien Hirst, Ozwald Boateng ... our homegrown talent flourished in all creative fields. This funny and revealing new film documents this phenomenon. It tells the story of a Labour Government who seized upon 'Cool Britannia' and used it to rebrand the country. British Culture rocked ...especially its bands and a bright new Labour Government apparently wanted to rock along too..........Live Forever charts the sounds that defined these times. Not only giving outrageous banter from the Gallagher brothers, but also 3D from Massive Attack, Jarvis Cocker, Damon Albarn, among others take us from the Stone Roses Spike Island gig, to the manufactured bands of today, to offer a more intriguing vision of Britain and it's music.