Luke Perry (8 Seconds) narrates this intense, riveting look at modern day bull riding; a pulse pounding sport that grows in popularity and constant danger with each passing year. Even as riders push their limits, courage and instinct still define these remarkable champions who ride 2,000 pound bucking machines. Cowboy Up: Inside the Extreme World of Bull Riding presents a fascinating examination of the sport's key players, including the bull riders, bullfighters, stock contractors, barrel men, the medical doctors and even the bulls. Mixing heart-stopping bull riding action and interviews with such legends of rodeo as Tuff Hedeman, Cody Lambert and John Growney along with others like Rob Smets, Joe Baumgarter, Allen Nelson, George Michael and Dr. Tandy Freeman. It also presents an exclusive conversation with Clyde & Elise Frost, parents of legendary bull rider, Lane Frost.