How to Make It in America follows two enterprising twentysomethings as they hustle their way through New York City, determined to achieve their version of the American Dream. Trying to make a name for themselves in the city's competitive fashion scene, Ben Epstein and his friend and business partner Cam Calderon use their street knowledge and connections to make their way up. With the help of their well-connected friend Domingo and Cam's cousin Rene, who has ambitions of his own--a new high-energy drink called Rasta-Monsta--the burgeoning entrepeneurs set out to make it big. In Season 2, Ben and Cam return to NYC from a successful trip to Tokyo full of optimism - and with duffle bags of hoodies for a CRISP pop-up store event. Back from her soul-searching globe-trot, Rachel realizes she still has feelings for Ben, but discovers he's seeing Julie. Rene puts up a head-turning Rasta Monsta billboard that incenses his girlfriend; Domingo expands his business beyond dog-walking.