A former high school sports legend turned middle-aged high school basketball coach finds a way to benefit from his biggest asset. Season 3 begins with Ray and his unlikely pimp Tanya taking matters into their own hands in the face of a recession-plagued economy by opening the "Happiness Consultants Wellness Center for Woman" - a front for their gigolo business complete with "orgasmic living" seminars run by Tanya and "private consultations" with Ray. Meanwhile, as their business begins to yield dividends, Lenore seeks revenge upon Ray and Tanya for stealing her "lifestyle" idea, and transforms a 25-year-old busboy named Jason into a new male hooker to rival Ray.