Rithma, a free spirit in the dance music world takes his musical talents to the next level with his newest release on Om Records. 'Sex Sells' is years in the making, and the integrity and quality of Rithma's music have been exemplified in its evolution. This album perfectly embodies the quirky, raw, and sometimes progressive vibe of Rithma. "Sex Sells" brings forward all the elements that make Rithma who he is: dance, funk, blues, jazz & electronica creating a fusion of timeless music that sounds like Jamie Lidell meets Beck meets Terry Lee Brown Jr.