Don Cannon is one of the best mixtape deejays in the game and the next mega producer to look out for. Eighty 81 is the premiere events management and marketing firm that heads up cutting edge engagements for the likes of LeBron James, Carmelo Anthony and Allen Iverson. When the company needed help putting together a special promotional disc, they wisely went to Don Cannon for assistance. Together, they released Cool Guys Always Finish First. The smooth 22-track urban collection features contributions from the hottest up-and-coming artist in the hip-hop culture including Fly Union, Pacific Division, Ray Cash, Little Brother and Young Chris of Young Gunz fame.